Product before price

We built an eCommerce website for TreeHorn Design that allows customers an unobstructed view of their products. The name and price of each item appears only when a customer hovers over the product, with the aim that they will take notice of the item itself before the price. This strategy results in more customer conversions.

The colour opacity when an item is hovered over lends visual interest to the page, adding energy and colour to the muted backdrop of the white background. A simple sidebar menu in black maintains the clarity of the design.