The cosmetics capital
Mecca, the national cosmetics retailer, required a vibrant, energetic digital video suite tailored to the specifications of their upcoming promotional pillars. After studying Mecca’s past advertising campaigns, and those of their competitors, we decided the solution was bold, colourful imagery delivered in a snappy video format. The results are eye-catching snippets of Mecca’s concepts and products, ready for display in any busy thoroughfare.
Digital signage can feature vibrant graphics and dynamic video, with the potential for interactivity. Mecca uses this format to display their advertising material in a modern and attention-grabbing way. Using colourful, animated advertising material in their digital signage, they can attract more attention than ever before.
Content can be updated easily, updates are virtually instantaneous, there are no costs involved in printing and transporting traditional signage, plus no waiting time for these services. Mecca is also able to include real-time content if needed, such as social media updates and blog posts. They are able to add more products and more advertising content to the one signage area, plus there’s the potential for cross-promoting their products.