Her Pony is an independent Melbourne-based fashion label founded in 2011. They launched their first eCommerce website in 2014 with Claridge & Co. We currently provide the company with a fully responsive custom-built eCommerce website, branding design services, business consulting, financial advice, SEO optimisation and management services, plus dedicated commercial hosting and email platforms.

Lauren Stein founded the company after years of reworking second-hand clothing items, cultivating demand from the Melbourne vintage community. Lauren initially started out by selling her reworked vintage and one-off bespoke pieces at local markets and online. It wasn’t long before her one-of-a-kind designs and high-quality work was noticed, and she was approached by a successful buyer to create a larger collection. The brand grew to have a social following of nearly 50,000 people across Facebook and Instagram. Her Pony is now a good friend to various Melbourne publications such as FrankieFashion Journal, Spook, MX and Fjorde magazines, and has featured at various Melbourne fashion events.


We’ve worked with Her Pony for just over 5 years and the results speak for themselves we change up the Her Pony website on a yearly basis to implement everything we have learnt from the year before ensuring a fresh consistent and customer centric experience. Minimising customer objections and optimising the Her Pony experience.