A scientific approach
Woodcraft Cabinets are a quality modern Australian cabinetry manufacturer. We’ve been working with them since the beginning of 2014, first whipping together a quick website and branding to refresh their look. We then observed how users accessed the website and how they navigated through the content, after which we realised the website was lacking.
To do justice to a brand such as this, we needed to create a tailored platform through which the business could connect with potential customers, being modern while at the same time maintaining the family business vibe that constituted the foundations of Woodcraft Cabinets.
Expanding Woodcraft’s reach
We’ve built a new website for Woodcraft, expanding their search engine footprint and online reach, which has so far doubled the traffic to the site. The result is more quality leads, wider brand name recognition and, ultimately, more conversions.
The homepage of the website features a banner, with cycling images of Woodcraft’s various projects. We chose a slick blue palette for the website colour scheme, keeping it minimalist and modern. The content itself is image-rich, the perfect way to showcase the brand’s varied installation designs. It’s an easy-to-use website, with a clean menu and all-important call to action ‘Book a Consultation’ button, allowing visitors to develop trust while interacting with website.
The website is accessible across all devices. When a user first visits the website, there’s a prompt to Like on Facebook before accessing content, instantly expanding Woodcraft’s online following. The search engine footprint was expanded by Claridge & Co.’s proprietary search engine optimisation function.