Our major project for Mecca has been the conception of a suite for their upcoming digital signage, to be displayed in shopping centres nationally. They needed advertising that was energetic, vibrant and modern, to keep in line with their cutting-edge products. They also needed the advertising material to fit the format of their promotional pillars. This demanded that animation and live action film snippets be included in the mix.

We used the colour palette of Mecca’s recent advertising campaigns, plus a strobe effect to appeal to the aesthetic of a younger generation. Using this eye-catching animated advertising material in their digital signage, they will be able to attract more attention than ever before. There’s the added advantage of saving funds that would have usually been spent on printing and transporting traditional signage. We were able to add more products and advertising content to the limited advertising space, plus there was the ability to cross-promote related cosmetic products.