Clarity

Our aim for Powerfrog’s bright, modern website is to allow potential and existing clients to connect more effectively with this personal trainer. Visitors to the website need to be able to quickly find information about Powerfrog and the services offered, which is why we decided on a clear menu located at the top of the page, close to the essential contact information.

Connecting with customers

The founder of Powerfrog, Celine, required an easy-to-use blog to share her often innovative ‘Workout of the Day’, in order to inspire her existing personal training clients and to prompt potential clients to sign up. As each blog post features a hero image, photos of people can be included to add a friendly, personal dimension to the company. The public-facing blog is easily found on the website, accessible to all visitors.