Crafty branding solutions
Woodcraft Cabinets are a modern Australian cabinetry manufacturer. After observing how users of Woodcraft’s original website navigated the site, we realised it needed a complete overhaul. Since then, we’ve built a new website for Woodcraft, expanding their search engine footprint and online reach, which has so far doubled traffic to the site. We also designed and printed business cards and branded t-shirts for the company, allowing the brand to further expand its reach.
Woodcraft Cabinets was established in 1977 by George and Barb Hornek. George emigrated from Hungary after World War II as a seventeen-year old refugee. He climbed the ranks at Burgess Furniture and became Foreman, a position which he held for many years. Woodcraft Cabinets began in Bayswater and remained there until the year 2000. The company was re-established in Dandenong, remaining in the family after the couple’s retirement.