Conversions, conversions, conversions!
Whether you calculate your conversion rate through the amount of products sold online, number of surveys completed or number of sign-ups to your newsletter, it’s important to aim for the highest conversion rate possible. There are a number of reasons why your website isn’t winning as many conversions as it could be.
1. Not enough value
Is what you’re offering online enough value to win conversions? If you were a customer, what would make you utilise the company’s services? What would make you purchase the products on offer? Maybe it’s time to change up the pricing of your products and services, or to offer further deals for potential customers.
2. Poor design
It’s true what they say: first impressions count. You only have up to 8 seconds to convince a visitor to stay on your landing page. If not enough time or money has been invested in the design of your website, visitors are more likely to be put off by it. The design is probably dated, and needs to be updated.
3. Visitors aren’t hanging around
The longer visitors stay on your website, the more likely it will result in a conversion. Any flaw in the website will cause them to leave. It’s important to make sure the website has been designed by a professional, and that all text has been thoroughly checked.
4. Too much crammed onto each page
Are you trying to fit too much information onto each page? Are there too many text columns, images or buttons. Try aiming for a more minimalist design in order to enhance the user experience.
5. Poor photography
Having attractive visuals on your website is a great way to keep a visitor on there. Customers are more likely to buy your products and be interested in your services if they’re presented in an attractive manner. It’s probably time to hire a professional photographer!
6. Difficult to navigate
Clarity is key. Are there too many menu items? Have you included headings and subheadings on information pages? Make sure the user experience is as seamless as possible by having someone test your website for usability.
7. Not mobile-friendly
Is the website fully responsive? Does it work across a number of devices? Additionally, you may want to consider including a Search Box on the Home page, so visitors can get the most efficient user experience from your website.
8. Insufficient call-to-action
Does your website have only one page that allows potential customers to get in touch? Due to a lack of interactive material, visitors may be quickly losing interest in your website. Include contact details and a call-to-action in the footer of your website.
9. Not enough speed
Your website may be too slow to load, making it more likely for customers to bounce. Caching and minification are just some of the ways to increase the speed of your website.
10. Checkout process is confusing or too long
Avoid customer frustration by making sure your eCommerce software is up-to-date, for optimal speed and efficiency.
11. Lack of testimonials and reviews
How can potential customers know the high quality of your services if your website doesn’t contain any positive reviews? A simple prompt for existing customers to leave a review will increase your online presence and build customer confidence.
12. Lack of authority
Statistics and analytics makes customers realise how well you know your subject matter, and gives your company an air of authority. Either conduct your own research, or link to external online sources to build your case.
Most of the visitors to your website won’t yet be convinced they’re ready for your products or services, meaning you have to work even harder for that conversion. Increase your chances by avoiding the above mistakes.